Tell American Gun Manufacturers to Stop Marketing Assault Weapons

There was a time when America’s gun manufacturers did not advertise assault weapons to the general public.

But for the past 20 years or so, the gun industry has been aggressively marketing military-grade munitions to the American people — with ads specifically invoking race-based fear, twisted notions of masculinity, and distorted ideas about “patriotism.”

And gun industry profits have exploded.

To America’s Gun Manufacturers

You have made America exceptional in the most perverted way possible. Tens of thousands of Americans — fourth graders, teachers, grandmothers, people shopping for groceries, people praying, people dancing, people who love and are loved, people — are taken from us year after year after year. And you are part of the problem. Stop marketing assault weapons to the general public. Stop glorifying them. Stop advertising them as a sign of masculinity. Better yet, stop even manufacturing them in the first place. Haven’t you made enough money? Haven’t enough of your fellow Americans paid with their very lives?